Art Direction for Boat International Media ⚪ SONIA CAMERON

This project entailed conceptual design and artworking for the company's new media pack. Created for both digital and print, the design featured media rates for each publication. The printed version utilised high quality offset printing, beautiful smooth coated stock and a matt laminate for durability. A silver foil cover logo and Pantone metallic ink back cover details were applied to give the final product a luxurious finish.

Metallic spot colours are made from Pantone Base inks and can easily be replicated in printing. The Pantone Formula Guide contains seven metallic base inks for Commercial Graphics.
pantone.com

Art Direction for Boat International Media

Boat International Media is a luxury lifestyle publishing company based in Wimbledon, London. The company publishes superyacht magazines and luxury books, organises high quality events, and provides digital media services and data to owners and professionals in the superyacht industry.