Art Direction for Loro Piana Superyacht Regatta
The Loro Piana Superyacht Regatta sees some of the most magnificent superyachts in the world participate in a four day regatta, set in one of Europe’s most exclusive destinations off of Northern Sardinia.
LEAD IMAGE Loro Piana Superyacht Regatta 2009 brochure.
Up to 30 superyachts, from super sloops and classic yachts to racier machines over 24 meters participated in this beautiful event.
This project entailed brand design for the visual identity, including logotype design, typography, colour palette and imagery. The brand kit was then applied to the brochure, magazine advertisements, event signage and digital brand collateral.
Timeless black and white images capture the beauty of these magnificent vessels. Vibrant cherry red sails billow like rose petals across the page. The campaign rolled out across magazines, event signage, brochures and the website.
GALLERY: 6 IMAGES
Loro Piana Superyacht Regatta 2009 brochure
