Art Direction for Mastercard Financial Inclusion Guide
Driving financial inclusion is a Mastercard global priority. Every new programme drives incremental volume onto the Mastercard network and supports their core objective of being a force for good.
LEAD IMAGE Mastercard Financial Inclusion Guide brand image of Cairo
This project entailed art direction and graphic design for the Mastercard Financial Guide. Developing a look and feel for the entire presentation; logo design, brand guidelines, colour palette, fonts, typography, diagrams, tables and imagery. The InDesign document was then made interactive and exported as an interactive PDF for display and use on an iPad.
Interactive PDFs are documents that have elements your readers can engage with. These include buttons, links, videos, and more. They’re perfect for presentations or organizing different types of content in a single document. That makes the format a popular choice for teachers and instructional designers.
Adobe
