The Composing Rooms book dps showing artwork by Rachel Lord

Book and website design for The Composing Rooms

The Composing Rooms was founded in London in 2010 by Ché Zara Blomfield to host projects as collaborations, exhibitions, talks, events, music and publications. The new website and book documents almost all of Blomfield's curatorial work from 2010 – 2020 and features exhibitions for over 40 local and international artists.

LEAD IMAGE Double page spread from The Composing Rooms book displaying artwork by RACHEL LORD and animated gif by PETRA CORTRIGHT.

The book includes a limited edition fold-out dust jacket displaying artwork by Aaron Graham. Inside the book there are essays and texts by the founder and director Ché Zara Blomfield, alongside those by artists and curators: Gerardo Contreras (Preteen Gallery), Nate Hitchcock, Yanyan Huang, Miltos Manetas, Warren Neidich, Marisa Olson, and Krystal South, with an animated .gif by Petra Cortright.

This project entailed brand identity development from concept through to final execution. Art direction and graphic design for logotype, fonts, colour palette, secondary brand marks, book and website.

The logotype is set in Univers — a geometric sans serif typeface designed by Adrian Frutiger and released in 1957. This typeface is also used as the brand font for the website and book. Univers comes in a comprehensive range of weights and widths, making it very versatile.

This website combines the latest Bootstrap 4 framework with cool effects such as the mixed blend mode logotype, custom mega menu and modal frame art gallery. The site is fully responsive across all devices.

GALLERY: 8 IMAGES

Bootstrap 4 badges make it easy for users to quickly explore popular tags such as artists' names. Users can easily share their favourite webpages via social media as they are coded to display beautiful 'previews' when posted on sites such as Facebook and LinkedIn. Each webpage is Google-friendly and uses appropriate metadata and alt tags. Details like the favicon and SSL certificate were also important design features.

The Composing Rooms book is printed using environmentally friendly paper and is available for purchase in London at Tenderbooks and in Auckland, New Zealand at Strange Goods, Unity Books, Te Uru Waitakere Contemporary and Lamplight Books. Explore more at thecomposingrooms.com.

The Composing Rooms dust jacket
The Composing Rooms fold-out dust jacket displaying artwork by AARON GRAHAM.
The Composing Rooms book Windoes exhibition double pages spread
The Composing Rooms book double page spread, displaying artowrk from the WINDOES exhibition.
The Composing Rooms website modal frames displaying artowrk by YANYAN HUANG
The Composing Rooms website modal frames displaying artowrk by YANYAN HUANG.
The Composing Rooms website modal frames on two ipads displaying installation artwork from JELATO FOR ALL
The Composing Rooms website modal frames displaying installation artwork from JELATO FOR ALL.