Brand design for The Warehouse Group 2022 Annual Report
The Warehouse Group (TWG) a people-centred business with more than 12,000 employees, consists of six core retail brands: The Warehouse, Warehouse Stationery, Noel Leeming, Torpedo7, 1-day and TheMarket. They have more than 260 retail stores, online stores as well as distribution centres throughout New Zealand.
LEAD IMAGE The Warehouse Group 2022 Annual Report perfect bound book
This project entailed brand design for The Warehouse Group 2022 Annual Report printed book and microsite. The theme for the report centred on service, the in-store environment and sustainability. Based on this theme concepts for the layouts, typography, colour palette, photography and infographics were developed and refined into final art.
The report needed to reflect the company's vision of being New Zealand's most sustainable, convenient and customer-first retailer. Infographics were developed to present key business and sustainability metrics.
